Learn from Katie Couric - What Happens When You Target the Wrong Audience

Learn from Katie Couric - What Happens When You Target the Wrong Audience
by
Karin Witzig
Reporter and news anchor Katie Couric is targeting the wrong audience and how solo-practitioners can learn from her lessons. Katie Couric has been receiving a lot of flack in her new position as CBS Evening News Anchor and Editing Manager. The former NBC Today Show Host and early morning correspondent transitioned to evening news in 2006, landing one of the most lucrative positions in broadcasting (despite a $20 million counter offer from NBC).
http://ezinearticles.com/?Learn-from-Katie-Couric---What-Happens-When-You-Target-the-Wrong-Audience
id=812682 - Nov 01, 2007